Seminar Overview / Description

This seminar aims to provide practical insights into market access and branding strategies for Micro, Small, and Medium Enterprises (MSMEs) to successfully compete in the global economy. The session will highlight how MSMEs can build strong brands, meet international market requirements, and leverage global value chains to expand their export footprint.

Key Discussion Areas

• Global market access opportunities for MSMEs
• Branding and product positioning strategies
• Compliance, quality standards, and certification
• Role of innovation and value addition
• Support mechanisms for MSMEs in export promotion

Target Participants

• MSME entrepreneurs and exporters
• Jute and diversified product manufacturers
• Business associations and trade bodies
• Government officials and policy makers
• Export-oriented startups